Today’s Warranty Challenge: Building Brand Loyalty While Delivering Better Products

According to the National Highway Traffic Safety Administration, last year the auto industry recalled close to a third more vehicles in the U.S. (22 million) than it sold (just over 15 million). Recalls were up by a staggering 25 percent during 2013, which is the industry’s highest rate since 2004. It is no shock that these recalls can do immense harm to a manufacturer. In the automotive industry, an early response to an emerging issue can save a tremendous amount of money, and help preserve a business’s reputation. Read more